There was a big earthquake in Japan on 1 September 1923. It is said that because of this incident, the thinking of the people of Japan had changed at that time. Actually there was a lot of destruction in the earthquake. At that time cars were used to save people's lives. Then the interest of the people there increased towards cars and they started feeling the need for it. After this, the pace of car industry in Japan increased.
Toyota's founder Kiichiro created the first automatic handloom in 1933. But his childhood desire was to make cars. That is why his prototype model AA 1932 was made. But Kiichiro initially assembled cars. After this he laid the foundation of the company in 1936. Which was named Toyota Motor.
In 1951, Toyota introduced the world famous Land Cruiser model for the first time. By then they were back to producing about 500 cars per month. Toyota focused more on quality. Importance was given to keeping the cost of vehicles and production as low as possible. Gradually Toyota was becoming a recognized brand and its production was increasing every year.
Initially Toyota's focus was on manufacturing military trucks. The Japanese Army used these trucks extensively. The Second World War ended in 1945. Then the condition of Japan has become very bad.
At that time Toyota also filed for bankruptcy. However, Kiichiro managed to save the company by making a deal with the bank. But due to the strict conditions of the bank, layoffs had to be done. This increased the anger among the employees and they started a strike. After two months of strike, there was a change in the management of the company. Aichi got the command of Toyota Motors.
He took several steps to bring the company back on track. Also, at that time civil wars were going on in many places. In such a situation, demand for military trucks increased from many countries including America.
After this, Aichi set up an R&D unit to take the company forward. Apart from this, outlets were opened in many cities. Due to this the company's income started increasing.
After this the company's sales started increasing. The company started its expansion in the year 1963. Then for the first time the company exported 10 lakh cars.
By 1991, Toyota had sold more than a million cars and trucks in the US market. It also hosts more than 40% of the Japanese car industry.
Soon Toyota began to establish itself in new markets, starting in countries like Latin America and Southeast Asia. Initially Toyota became known for its affordable cars. But also manufactured the luxury car brand Lexus.
Toyota signed agreements with many companies in 2000 and increased its growth manifold. In 2017, the company started making cars through robots and artificial intelligence.
The company has strived to reduce its environmental impact through initiatives such as carbon neutrality goals and sustainable manufacturing processes. Toyota has consistently topped lists for reliability, durability, and overall customer satisfaction. The company's strong financial performance and vast global presence have solidified its position as an industry leader.
Toyota's success story can be attributed to its unwavering commitment to innovation, quality, and continuous improvement. Through the Toyota Production System and principles like Kaizen, the company has been able to maintain its competitive edge, even during challenging times. Toyota's focus on customer satisfaction, environmental responsibility, and expansion into new markets has earned it a strong global presence. With a strong record of reliability and a constant drive for technological advancements, Toyota appears poised to sustain its success and shape the future of the automotive industry.
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