The Market's Manipulation: Women's Bodies Under the Pressure of Class and Desire



In society, the female body is no longer merely a biological structure; it has gradually been transformed into a social project. This project is driven by the pressures of class, the market, and desire. Interestingly, this intervention on women's bodies takes different forms in each class, but its goal remains the same: to make women "look-able."

In the working class, women's bodies are still considered plump, curvaceous, and hardworking. There, the body is a symbol of strength and vitality. In contrast, in middle-class fashion culture, a slim, slender, and almost invisible body is presented as the ideal. Both notions arise not from women's autonomy, but from the male gaze and the needs of the market.

This dual expectation has the most profound impact on women's mental world. They constantly measure their bodies on the scale, in the mirror, and in the eyes of others.  A thin woman feels unattractive, and a plump woman fears her body is "out of order." This insecurity normalizes dieting, medications, and dangerous methods, as if the body were a laboratory.

The irony is that the market sells solutions in both directions: sometimes for weight loss, sometimes for increasing volume. A woman who "should" be thin is offered solutions to gain weight; and someone who should be comfortable with her curves is pushed into a race for thinness. In this entire process, the woman herself is both consumer and object.

In a woman's life, the husband or partner often becomes the most rigid representative of this market. His desires, his pride, and his social image all hinge on her body. A woman's body becomes a means of validation, not love.

In reality, every human body has its own natural balance: a weight and shape determined by health, functionality, and vital energy, not by advertisements and fashion magazines.  When we view the female body as a passive object of beauty, we not only distort it but also limit its possibilities.

Whether it is the exaggerated curves of ancient aesthetic fantasies or the smooth lines of modern design, when the body is captured in a static image, it ceases to be a living individual. The female body is dynamic, shaped by experience, and in dialogue with life. To reduce it to a mere object of viewing is to narrow the vast possibilities of being a woman.

Women's liberation is not just about social rights, but also about recognizing and rejecting this silent violence against her body.

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